Ah, spring! There are few things in life that compare to the optimism this gorgeous season delivers year after year. Spring is a time of transition, bringing with it the promise of new life, new growth, and new beginnings. All the season’s implications create the perfect metaphor for launching new business branding. Here at Belle’s, we are claiming spring 2016 as our own, embracing the symbolism and ready to unveil our new transformations.
Our Return to Life
Belle’s Catering has been dormant for almost a year; taking some much needed time to rebrand our little boutique catering company. After redesigning our look, implementing needed changes, welcoming new talented faces, and constructing no-fail plans for a successful future, we are finally ready to debut our renewal. We cannot wait to tell you all about our rebranding journey in all its glory and gritty details! But for now, we’d like to start by introducing to you perhaps our most anticipated alteration: The Belle’s Catering blog.
Progressive Promises: A Fresh Approach to Business Blogging
Let’s just go ahead and lay out the ugly truth about blogs for most catering businesses…you’ll be hard pressed to find a catering business’s blog that’s content is both consistent and engaging. Catering vendors tend to let the blog sections of their websites go, forgetting the blog’s existence entirely. Once remembered and posts are frantically written, the content can lack innovation and/or originality. During Belle’s face-lift, one variance we wanted to promise was that of a business blog readers actually looked forward to reading. We didn’t want our blog to be a cliché extension of our website for search engine optimization purposes only. We are aiming for our blog content to take a fresh approach to writing about event catering, hoping to showcase our takes on both the personal and business sides to the industry. We hope to stay consistent with our posts, for we definitely have a lot to say! About what, you ask? Well, here’s a look at our objectives for Belle’s Catering blog content:
- Highlight/showcase our work via real weddings, events, styled shoots, etc
- We have to brag a little here and there…just a little
- Highlight and individually showcase our staff
- Get to know each of our team members on culinary and personal levels
- Take you on local culinary/food/industry related adventures
- Show you a personal side to what we do, how we do it, where we go, and what we learn
- Give you tips, tricks, and insight on all things food, weddings, and the creative industry
- It can be tough planning an event, working an event, or trying to break into the event industry world as both a creative and a client
- Inside look at Southern wedding/event community
- Because lets face it…no one does food or weddings like us Southerners
Bottom line: We cannot wait to blossom before you!
Have any suggestions for us, or subjects you’d like to read further about?
Let us know!
Until then,
Chef Bo, Brooke, + Kaitlin